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10 Powerful Quotes From The Steve Jobs Movie And What They Teach Us About Leadership

Carmine Gallo

电影《乔布斯》十句台词赏析

Ashton Kutcher portraying Steve Jobs


          The script for Jobs, the new movie starring Ashton Kutcher as the visionary Apple co-founder, is heavy with quotes that reflect Jobs’ business philosophy and approach to life. I’ve interviewed the director, Joshua Michael Stern, and I recognize most of Kutcher’s lines in the movie as being either direct quotes from Steve Jobs or compilations of his quotes. Here is my vote for the ten best quotes from the movie and what they can teach us about leadership, creativity, communications, and success.

          ◆ 1. I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.

                    我并不是无视高等教育的价值;我只是说,接受高等教育付出的代价就是生活经验的欠缺。

          According to Jobs film director Joshua Michael Stern, Steve Jobs felt that life experiences were critical to being creative. Stern included pivotal scenes in the movie showing a young Steve Jobs taking a college calligraphy course and visiting India with his friend, Daniel Kottke. “Absorbing culture, art, and history were extremely important to Jobs. He believed in taking life experiences and using it as a subtext for something else you’re doing, like helping to form the product you’re creating,” said Stern. This is one of the most powerful success principles we can learn from Steve Jobs: a broad set of life experiences is essential for creativity to flourish.
旺盛的创造力来源于丰富的生活经验。

         2. The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we’ve got to risk it too.

                    像迪伦、毕加索和牛顿这样最伟大的艺术家都曾甘冒失败的风险。如果我们想走向伟大,也必须如此冒险。

          Steve Jobs didn’t hesitate to take risks. If he wanted something, he would ask, even at a young age. When Jobs was twelve years old he called up HP co-founder Bill Hewlett and asked for spare parts. Hewlett gave Jobs the parts and a summer job. “You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far,” Jobs once said. “Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.” I’ve rarely interviewed a successful entrepreneur or CEO who hasn’t risked failure. In fact most successful people don’t even see ‘failure;’ they see a result that didn’t have the intended outcome.
   实际上,那些最成功的人眼里从没有失败,有的只是一个还没达到预期目标的中间结果。

         3. How does somebody know what they want if they haven’t even seen it?

                    假如他们不曾见过,怎么会知道自己想要什么?

          Steve Jobs didn’t believe in focus groups. Actually, he avoided them like the plague. Jobs believed in building great products that he would want to use himself. To a large extent he had a point. For example, in 2010 how many of us would have asked for a third device in between a laptop and a smartphone? Most people would never have asked for an iPad, but once millions of consumers saw it, they couldn’t live without it, and it opened up entirely new categories of business applications. When I spent one year researching a book on the Apple Store, I learned that Jobs revolutionized the retail business because he asked better questions. For example, Jobs did not ask, “How do we build a better store than our competitors?” Instead he asked, “How do we reinvent the store?” Don’t do things better; do things differently.
不要只想着把事情做得更好,而要做得与众不同。

         4. Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.

          你周围每一件被你称为生活的事物,其制造者并不比你更聪明,你也可以改变它,影响它,从而造出你自己的产品,供别人使用。

          Ashton Kutcher likes this quote so much he used it in a short speech at a recent award show, explaining that it’s one of the most profound things he learned while preparing for the role as Steve Jobs. The quote itself is taken from a rare 1995 interview for the Santa Clara Valley Historical Association. The entire clip is available here on YouTube. The rest of the quote is equally as profound: “When you grow up you tend to get told that the world is the way it is and your life is just to live your life and try not to bash into the walls too much…that’s a very limited life. Life can be much broader once you discover one simple fact—everything around you that you call life was made up by people that were no smarter than you…shake off this erroneous notion that life is there and you’re just going to live in it versus make your mark upon it. Once you learn that, you will never be the same again.” Don’t just live a life; build one.

    别再浑浑噩噩瞎过了,创造生活。

         5. I would rather gamble on our vision than make a ‘me, too’ product.

                    宁愿与自己的幻想对赌,也不愿去制作一个大路货。

          Steve Jobs believed in dreaming big. In the 1970s personal computers were relegated to the hobbyist market. Jobs had the vision of ‘putting a computer in the hands of everyday people.’ He once said that Xerox could have dominated the entire computer industry because Xerox scientists in Palo Alto’s PARC research facility were developing the first graphical user interface. Jobs said Xerox failed because its “vision” was limited to making another copy machine. Never underestimate the power of a bold vision to move your career and the world forward.
    永远不要低估一个生猛念头的威力,它很可能将你和这个世界向前推进。

         6. We’ve got to make the small things unforgettable.

                    千万别忽视那些琐事。

          The devil’s in the details and few people were more obsessed with details than Jobs. We’ve all heard stories of Jobs driving his engineers crazy because he didn’t like the aesthetic of something inside the computer that nobody would ever see. Everything mattered. I recall visiting a cardboard box manufacturing facility in Modesto, California, to prepare for a keynote speech to industry executives. This company made boxes for Apple products. One factory manager said out of the thousands of brands they made boxes for, none were more particular than Apple. Steve Jobs demanded that the details of the box, the tactile design, had to be just right. The edges had to look and even feel a certain way. When customers opened an iPhone box, it had to set the tone for the experience. Far too many people and businesses overlook the details and the customer experience with the brand inevitably suffers. Details matter.
     细节决定成败。

         7. Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently…they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.

                    向那些疯子致敬。那些不合时宜者、世俗反叛者、惹是生非者、格格不入者、眼光另类者······是他们改变事物,推动人类前行。有人或许当他们是疯子,我们却视他们为天才。

Jobs once said that what made the Macintosh great was the fact that the people he chose to work on the system were “musicians, and poets, and artists, and zoologists, and historians who also happened to be computer scientists.” It’s a profound insight that speaks to building creative teams. Today it’s common for many companies to overlook creative individuals because they don’t fit in a hiring box. Jobs didn’t just think differently; he hired differently. See genius in diversity. Hire outside your industry from time to time.

        8. You’ve got to have a problem that you want to solve; a wrong that you want to right.

                    你必须要目标清晰:想解决什么问题,想纠正什么错误。

          I considered Steve Jobs one of the world’s greatest corporate presenters because he always explained the problem that his product would solve. The introduction of iTunes Music Store in 2003 is perhaps the best example of this approach. In one presentation Steve Jobs turned around public opinion, convincing customers that it was in their best interest to pay for something (songs) that they could otherwise get for free at the time. In this video clip you can watch Jobs demonstrate the “upsides and downsides” of the status quo, followed by his “solution,” the 99 cent song on the iTunes Music Store. Your audience needs to understand the problem your idea solves. Don’t leave them guessing. Explain it clearly.

清楚地说出你的想法,别让别人去猜。

         9. It[what you choose to do] has got to be something that you’re passionate about because otherwise you won’t have the perseverance to see it through.

                    你必须热爱你所选择从事的工作,否则你不会有毅力坚持到底。

          Steve Jobs believed that passion was a critical component of success. He talked about the role of passion constantly, so it’s no surprise that this quote would appear in ‘Jobs’, the film. The 2005 Steve Jobs commencement address at Stanford University has been viewed millions of times and it’s the event where his thoughts on passion are most clearly articulated. Jobs told the graduates that day, “You’ve got to find what you love… Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” This could very well be the greatest piece of career advice ever given, with the exception of #10.
         10. In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.

                    一生中要做的事很多,而此刻选择了这一件,那就让我们把它做成经典。

          This quote is the best advice Jobs ever gave to Disney’s Chief Creative Officer, John Lasseter. Well before he became Disney’s chief animator, Lasseter recalls his first meeting with Steve Jobs after Jobs bought Pixar in 1986. Lasseter was working on a short film at the time and, at the end of the meeting, Lasseter says Steve Jobs asked him to do one thing: “Make it great.” The short, Tin Toy, went on to win the first academy award ever given for computer animation and set the foundation for what later would become Toy Story. Lasseter has told the story publicly a few times, most recently in this emotional tribute at Disney’s D23 Expo (the story begins at 8:30). Lasseter said those three words—make it great—have applied to every frame of every Pixar movie he worked on.
          Is everything you do as great as it could be? This could very well be the most important question you ask yourself as a leader. Your customers deserve nothing less. Don’t just make it; make it great.
    仅仅做是不够的,成就经典!

(2014年8月)

 

 

《高效能人士的七个习惯》导读

  近期看到公司里很多年轻人在读《七个习惯》这本书,非常好。不过,初步交流后发现因翻译的问题使得阅读有些困难,故推荐朱琦读后的感悟,以便大家更好理解。

  近有位朋友向我推荐一本畅销世界两亿多本的好书《高效能人士的七个习惯》(The Seven Habits of Highly Effective),我读了之后告诉他说,的确是值得阅读的好书,但其中的许多智慧在中国古人那里早已有之,作者史蒂芬.柯维在这本书中标举了七个可以让人走向成功的良好习惯,就其大端而言,几乎都可以从孙子和老子那里找到类似的道理。虽然孙子所谈的是战争,老子所谈的往往与政治国家有关,但其中的智慧与两千五百年以后史蒂芬所说的颇可相同。 
  史蒂芬所说的良好习惯之一是养成积极主动的心态。关于这一点,老子和孙子没有明确论及,我这里就不牵强附会了。 
  史蒂芬所说的良好习惯之二是忠诚于自己的人生计划,高效率的人应该是懂得设计自己未来的人。孙子说:“夫未战而庙算胜者,得算多也;未战而庙算不胜者,得算少也;多算胜,少算不胜,而况于无算乎?”孙子说的庙算先胜就是决胜于庙堂,决胜于帷幄,胜在决策,胜在计划。孙子还说:“胜者之战也,若决积水于千仞之溪者,形也。”胜利者的战斗,就像是决开早已积聚在高山之谷的大水,大势已成,势不可挡。胜在战前,其实就是庙算先胜。孙子论打仗从战略到战术,无不强调谋略谋划。倘能用之于人生事业,从二十年大规划到三五天小计划都精心设计,就会避免太多的无谓劳动和生命消耗。 
  史蒂芬所说的良好习惯之三是排除次要事情的牵扯,集中精力于当前的要务,“Put first thing first”.老子讲“无为而无不为”,意思就是有所不为才能无所不为。有人完全从消极的角度理解老子的话,以为什么都不做就是“无为”,于是为自己的无能和懒惰找到借口;还有人则什么都随意而为,以为人的本性就是自然的,由着本性去做就是“无不为”,于是无论多么自私自利都有了理由。现实生活中,属于这两类的人要远远多于真正能够“无为而无不为”的人,因为后者需要很高的整体素质。老子还说:“治大国,若烹小鲜。”治理大国家,就像煎小鱼一样,不要乱搅乱翻。美国总统里根在国情报告中引用这句话来谈自由市场经济,强调政府不要对市场经济过分干涉。用之于人生事业,就是不要过分作为。一个人如果有太多的欲望,太多冲动,太多琐事,都会把自己的人生事业折腾的一塌糊涂。 
  史蒂芬所说的良好习惯之四是懂得利人利己,养成双赢思维,不要把生活当做与人争胜的角斗场。老子说:“圣人不积,既以为人已愈有,既以与人已愈多。”伟大的人不必为自己过多的积藏什么,他越是为他人自己就越富有,越是为他人付出的多自己就得到的越多。“非以其无私邪?故能成其私。”无私而成其私,其实就是利人利己,就是双赢。可惜,在人类历史上,要么是绝对排除个人私欲,完全违背人性,要么是“人不为己,天诛地灭”,而中国传统的小农经济社会使人目光短浅,把自己的满足感建立在超人一头的基础上,似乎他人有所得自己就有所失,患他人得,患自己失,红眼病,窝里斗,最后两败俱伤。而今交通的便利和信息的发达应该使人视野开阔,走出狭隘,既懂得与人竞争,也懂得双赢。而懂得双赢的人比仅仅懂得竞争的人有更高的境界和更多的机会。 
  史蒂芬所说的良好习惯之五是将心比心,设身处地的“换位”沟通习惯。关于这一点,我们很容易想到孙子的名言:“知己知彼,百战不殆。”区别在于,孙子讲打仗,要战胜对方;史蒂芬讲人际关系,要与对方沟通。无论是战胜对方还是与对方合作,都要知己知彼。而事实上,了解别人难,了解自己更难。从心理学的角度来说,人都有自我肯定的需要,因此很难冷静的认识自我。老子说“知人者智,自知者明”,了解别人只是一种机智,了解自己才是一种高明。 
  史蒂芬所说的良好习惯之六是以接纳的心态尊重差异,善于集思广益。老子说“上善若水”,至高的美德应该像水一样,因为“水善利万物而不争,处众人之所恶”。林则徐所说的“海纳百川,有容乃大”广为后人应用,其实他的话远自老子而来。老子说:“江海之所以能为百谷王者,以其善下之,故能为百谷王。” 


  史蒂芬所说的良好习惯之七是静思内省,善于修身,达到身心平衡。中国的儒家和道家都讲究修身,儒家的修身是道德修养,道家的修身是才是身心修养,而且非常注重静思内省。老子说“静胜躁,寒胜热”,“轻则失根,躁者失君”,“致虚极,守静笃”,都是要人们摆脱浮躁,归于宁静。后来,禅宗的由静入虚再到空,太极的致虚守静,诸葛亮的“非淡泊无以明志,非宁静无以致远”,以及当“淡泊以明志,宁静而致远”成了诸葛草庐的对联出现在小说《三国演义》上的时候,毛宗岗上的批语“非极闲极冷之心,做不得极忙极热之事”,其源一也,其理一也。
  我把老子和孙子的话拿来与史蒂芬所说的七种良好习惯加以比较,是想说明古代中国在儒家思想以外还有着很多大智慧,而且这些智慧同样适用于现代人。当然,史蒂芬的书是一本有系统地诱导人们走向成功的好书,以上所举至多是七个良好习惯的要点而已,而老子和孙子的智慧也远远不止以上所说。像老子的以柔克刚、以曲为全、有无相生、祸福相依,像孙子的“以迂为直,以患为利”、“胜兵先胜而后求战,败兵先战而后求胜”、“屈人之兵而非战也”,都包含着足以启发我们现代人的智慧。 
  还有感性浪漫而又理性深邃的庄子。他的哲学是生命的哲学。他告诉我们人生的困境在哪里,诸如生与死的自然大限,时与空的社会约束,与生俱来的名利之欲和哀乐之情,他更告诉我们怎样从人生的困境中解脱出来。他以博大的时空意识,站在整个宇宙看待个人的生命以及这微小生命的得失,他的人生智慧深刻地影响着中国历史上许多第一流的人物,提升了他们生命的品质和境界。东晋时代的陶渊明说“纵浪大化中,不喜亦不惧”,唐代的王维说“独坐幽篁里,弹琴复长啸”,宋代的苏东坡说“茫茫太仓中,一米谁雌雄”……几乎每个达观的文人笔下都透出庄子式的生命智慧。(2013.10)

 





张永超三年祭


  时光如白驹过隙,转眼你撒手西去已满三年。 
  三年里风云变幻,但同事们始终没忘对逝者的承诺,定期将你孩子的生活费用及时送达,无一缺漏,并还安排了孩子在假期来公司小住几天等活动。从第二年起,大家每年又给你父母增加了一份心意,以抚慰老人老来丧子之痛。 
  永超,虽然你英年早逝,但我知道你走的放心。因为自从你走后半个月托梦告知你去仙游之后,三年来你没有再入我梦,这似乎已表明你在天堂里过得还是无忧无虑的,你知道你的这些同事定会把你的孩子照顾好的。告诉你,现在愿意承担你未竟责任的同事越来越多,公司在这三年里也以每年加倍的速度在成长。也许,这里面也有你的功劳,因为我时常感觉到你一直和我们并肩战斗,从未离开。 
  三年来,我时常在想:为何大家都心甘情愿地愿意为你做点事?除了公司业已形成的同事之间互相帮助的氛围之外,你生前的品德赢得大家的尊重应是最大的因素。工作中你勇于担当,任劳任怨;同事之间无论谁有事,你都尽心尽力去帮忙;你善待他人,从不伤人。这些都为你换回大家对你的尊重。我终于明白:德厚者不死

(2013.8.26)

 

青年人提升自己的小窍门


年轻人刚刚走出校门,会遇到很多不会的事情。有一个小经验建议给大家,试试看:

  1. 因为我还不会,所以我必须去尝试;
  2. 我允许自己有一个笨拙、幼稚的过程,因为我不是神;
  3. 我坚信通过不断努力,一切事都可做好。

────────────────────────摘自“五月份HP会上的讲话”(2013.5)

HP会议——这是本公司每月一次的青年员工例会,HP取自陕西方言“闲谝”,其含义为畅所欲言。无论是工作,还是生活;也不论是点滴感悟,还是些许迷惑,均可作为该会议题

 
 

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